The aim of the course is to design Shop spaces and atmosphere where people can meet, act and interact, a new way of living the Shop. The workshop theme will be based on functionality, aesthetic of the ambient, communication of the Shop brand and corporate, its target, etc... During the course, a guided visit to a Design Concept Store in Milan will be held. The workshop will work on an emotional design project of a Concept Store with all its common areas and functions: window display, shop display, cashier point, dressing-rooms with the integration of a coffee shop and/or restaurant area, so to generate perception unity and corporate identity of a recognizable shop. The workshop will pay particular attention to the use of contemporary and innovative materials.
Start: February 2017
End: April 2017
Frequency: one day a week from 9.30 am to 12.30 pm
Registration Deadline: January 27th, 2017